For 30 years US lamb has steadily lost market share to imported lamb from Australia and New Zealand. Imported lamb now “owns” 70% of the lamb consumed in the USA. This decline has to stop.
Nations such as Great Britain, New Zealand and Australia have had well-managed programs in place for decades to upgrade the value of their lamb. But the USA does not. Why not?
If we had a coordinated plan to upgrade our lamb, what would it be?
- What changes should producers make in genetic and feeding choices?
- What changes should lamb feeders make?
- What changes should packers make?
- What changes should national organizations like ALB, NSIP and ASI make?
Is all US lamb is bad? Not at all. Much of it is good. Some is very good, and some is not good at all.
However I’ve learned one huge truth in founding and growing Premier. No product is ever good enough. There must be constant focus on improving every item. Our competitors (beef, pork, chicken, imported lamb) are constantly improving their product—and working hard to reduce its cost.
—Stan Potratz, Premier’s founder